Pursuits
How ‘Cord Never’ Generation Poses Sales Drag for Pay TV
This article is for subscribers only.
Miranda Henely spends four hours in front of the television every day -- yet she doesn’t spend a dime on cable or satellite programming.
Henely, 23, instead watches shows and movies streamed from Netflix Inc., Amazon.com Inc. or directly from broadcasters’ websites, using a computer hooked up to the TV in her home. She’s known in industry parlance as a cord never, meaning she hasn’t ever subscribed to pay TV: channels from a cable company, such as Comcast Corp., or a satellite provider like DirecTV, or phone companies -- and she doesn’t ever intend to.